Sonam Kapoor's 'Ek Ladki Ko Dekha Toh Aisa Laga' gets lacklustre start
Despite being this week's solo Bollywood release the film managed to earn a mere Rs 3.30 crores on the first day of its release.
Indian film critic and trade analyst Taran Adarsh took to his Twitter to share the box office collection writing, "#EkLadkiKoDekhaTohAisaLaga had a lacklustre start, but picked up at select urban centres towards evening... Growth on Day 2 and Day 3 essential for a respectable weekend total... Fri 3.30 cr [1500 screens]. India biz."
#EkLadkiKoDekhaTohAisaLaga had a lacklustre start, but picked up at select urban centres towards evening... Growth on Day 2 and Day 3 essential for a respectable weekend total... Fri ₹ 3.30 cr [1500 screens]. India biz.— taran adarsh (@taran_adarsh) February 2, 2019
Although the film didn't have a good start at the box office, it opened to great reviews from film critics as well as fellow celebrities.
The film will face tough competition from holdovers including Kangana Ranaut’s 'Manikarnika: The Queen of Jhansi', which is still doing well at the box office and Vicky Kaushal’s 'Uri: The Surgical Strike' which is also going strong at the ticket window.
The movie is set in the backdrop of Punjab and revolves around a love story filled with 'syaapa'.
Directed by Shelly Chopra Dhar, the film deals with a same-sex relationship and is pegged as ‘the most unexpected romance of the year.’
Sonam is said to be playing a homosexual character in the film. The trailer of the movie showed her character rejecting several marriage proposals. She eventually shares her secret with Rajkummar Rao, which is implied to be about her sexual preference.